In a major breakthrough for Australian exporters, the Australian Made, Australian Grown (AMAG) logo has now been formally trademarked in China.
This means that Australian exporters have a symbol which can be used on their Australian-made or -grown exports in China, establishing their products as genuinely Australian under Chinese law.
“Historically, China has been a challenging environment for the protection of intellectual property,” Australian Made chief executive Ian Harrison said. “The AMAG logo’s formal registration in China as a country-of-origin symbol for Australia now provides an essential legal framework which exporters can rely upon in the event that the logo (or product carrying it) is copied or used without proper authority.”
Australian Made commenced the registration process four years ago with the active and financial support of the Australian Government.
“Australia has long enjoyed an invaluable reputation as a reliable exporter of high-quality goods,” Federal Trade Minister Dr Craig Emerson said. “The government welcomes China’s legal recognition of the Australian Made, Australian Grown symbol and the benefits our exporters will enjoy from additional confidence in the Australian brand.”
The registration covers seven classes of goods, including food and beverages.
China is Australia’s
largest trading partner and trade between the two nations reached $83
billion last year.
