The Australian Food and Grocery Council (AFGC) has released a specialised guide for food and beverage manufacturers looking to export to Indonesia.

AFGC deputy CEO Dr Geoffrey Annison said Food and Beverage Export Guide to Indonesia is a practical and data-driven tool that will help Australian food and beverage manufacturers expand the export opportunities in Indonesia.

Indonesia is already a top ten export destination for the sector and Annison said the guide would help manufacturers understand and explore new opportunities as the market grows.

“Indonesia is a growing market and the guide is meant to serve as a tool to help Australian food and beverage exporters understand the Indonesian market with information on changing consumer behaviour, category insights, the regulatory landscape and listing key stakeholders in Indonesia,” he said.

The guide was funded by a grant from the Australian Government’s Department of Agriculture, Water and Environment and supported by the Australian Trade and Investment Commission (Austrade), based on research conducted by Euromonitor International.

The AFGC said COVID-19 highlighted both the importance and potential vulnerabilities of global food supply chains, with governments trying to ensure supply of essential food and grocery products as well as dealing with the health crisis. It has highlighted the importance of agricultural trade in maintaining food security and stable food prices, it said.

Annison said: “The recently completed Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) will greatly facilitate closer trade relations and help build supply chains in both the countries. Indonesia is a top ten export destination for the Australian food and beverage sector and promises to be an important growth market. Improved market access and reduced barriers to trade enabled by IA-CEPA will help exporters realise this opportunity.”

Austrade’s Trade Commissioner (Jakarta) Tim Martin said: “IA-CEPA provides new opportunities for Australian businesses in Indonesia and further strengthens our export sector. This comprehensive report will be of great assistance for Australian food and beverage exporters exploring the Indonesian market.

 “Austrade was pleased to support the development of this important market guide and looks forward to working with exporters in uncovering new opportunities in Indonesia.”

Euromonitor International used local knowledge and data gathered in a methodology that included discussions with multiple market players, analysis of reports and statistics and physical and online store visits.

Euromonitor International project director Jorge Rosas said: “It was a great opportunity to conduct this level of consultative research and illustrate the full extent of Euromonitor International’s research methodology on a project that will significantly assist Australian exporters to make informed decisions and to ultimately succeed.”

The report can be found here.

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