Absolut has released a new range of RTDs combining single-source vodka, carbonated water and botanical flavours.
Called Absolut Botanik, the lightly sparkling drink comes in three flavours, has a 5.7% ABV, and is available in bottles and cans.
Pernod Ricard's Anne Martin says the company will drive awareness through a large-scale trial in spring and summer, with activities aimed at engaging millennials.
The four-packs of Absolut Botanik – in bottles or cans – will have a recommended retail price of $21.99.
