The a2 Milk Company has partnered with an e-commerce company to enable it to sell infant formula products direct to local consumers.
Catch Group is supplying the company with a tailored e-commerce solution for its a2 Platinum Infant Formula, and Catch will manage the web portal (www.a2store.com.au), e-commerce, logistics, postage, reporting and finance tools on behalf of a2 Milk.
The a2 Milk Company CEO, Asia Pacific, Peter Nathan said Catch Group had helped the company to provide a great solution to Australian parents who often cannot find a2 Platinum formula on supermarket shelves due to high demand.
“They can now order through our online store and get it delivered to their doorstep within 1-3 business days.”
Catch Group CEO Nati Harpaz said, “It’s exciting to partner with iconic companies like The a2 Milk Company to help them improve customer experiences online.
“Many FMCG suppliers require expertise and assistance with their direct to consumer channel and this is where we can step up and help.”
