Local dairy disrupter The a2 Milk Company has launched its products into Walmart stores as it continues to makes inroads into the US market.
The company has secured distribution into Walmart stores across New York, Pennsylvania, Florida, Texas, Maryland, and Washington DC.
The company specialises in fresh milk and infant formula that is free of the A1 protein that is thought to cause digestive issues in some people, and is the first to market with this type of product in the US.
In addition to Walmart, a2 Milk is now sold at more than 6000 retail outlets in the US including Wegmans, Stop & Shop, Giant Carlisle, Giant Landover, Whole Foods Market, Market Basket, Sprouts, Safeway, King Soopers, Target, Ralphs, Publix, ShopRite and The Fresh Market.
“We are thrilled that millions more Americans will now have the opportunity to bring a2 Milk into their homes for their families,” said Jayne Hrdlicka, who took over as the company’s MD and CEO last month.
a2 Milk's US CEO Blake Waltrip said, “Achieving distribution with such a powerful and respected retailer like Walmart further validates the a2 Milk brand proposition in the US and marks a critical point in our company’s drive to bring consumers back to dairy by providing our products to the roughly 75 million Americans who report dairy intolerance.”