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7-Eleven has embarked on a plan to boost coffee cup recycling through a new #CUPRESCUE partnership with Simply Cups Australia.

Australians reportedly use over one billion disposable coffee cups per year, most of which are paper-based but still end up in landfill because of their plastic lining.

To address this, Simply Cups Australia has partnered with local waste processing innovators to develop new technology that separates the plastic liner from the paper cup.

The company already offers designated collection units and bins across Australia, as well cup collection services.

The #CUPRESCUE partnership, which will see special coffee cup collection bins located at over 200 7-Eleven stores, aims to save thousands more coffee cups from landfill.

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