Keytone Dairy will launch its first range of frozen purees under its recently acquired Super Cubes brand, with minimum sales expected to be around $2.5 million in the first 12 months.
The Super Cubes SuperFood Frozen Purees were created by Keytone Dairy’s new product development team, with demand driven by Woolworths, which will stock the range in 960 stores from April.
The range includes three SKUs – Mixed Berry, Mango and Banana – and has a Health Star Rating of 4.5, maintaining the consistency of Super Cubes original brand ethos of “Life Fuel, No Fuss”.
“The product roll-out of the new innovative Super Cubes products and securing national ranging with Woolworths represents one of a number of exciting opportunities in the sales pipeline for the company,” said Keytone Dairy CEO Danny Rotman.
“As we continue to gain momentum as a leading product developer and brand owner, we gain greater traction in the market, working closely with our strategic retail partners and leveraging our in-house expertise and national distribution.”
Woolworths’ sales orders for the next 12 months for the range to stock the range nationally is expected to meet a minimum of $2.5 million, with Keytone stating it expects to meet this product requirement.
In September, Keytone Dairy announced it would acquire Super Cubes for $726,000. The sale was completed in October.
The Super Cubes SuperFood Frozen Purees will be found in the Woolworths freezer aisle from April, with potential for the product to be exported to the South-East Asian market.
