• Uncle Tobys has released four limited edition 130-year box designs developed with Ogilvy Australia, inspired by the decades.
    Uncle Tobys has released four limited edition 130-year box designs developed with Ogilvy Australia, inspired by the decades.
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Celebrating 130 years, Uncle Tobys is looking back and celebrating with recipes inspired by the decades. First milled in Wahgunyah, Victoria in 1893, Uncle Tobys has a place in Australian culture: from supporting Aussie farmers; the nostalgia of a muesli bar in the school lunch box; and baking Anzac biscuits from a 100-year-old recipe. 

New recipes

To commemorate the anniversary, Uncle Tobys is releasing a series of exciting new recipes with chef Hayden Quinn, bringing both a nostalgic and birthday-themed twist to iconic oat dishes including: Lamington Oat Swirl, Green and Gold Aussie Bowl and Fairy Bread Oats – showcasing the versatility and creativity of Uncle Tobys oats.

Hayden Quinn said, “Having worked closely with the brand for over five years, and as someone who has grown up with the red box in my pantry, it’s an honour to be able to contribute to the brand’s legacy through the creation of these new recipes.”

Local manufacturing

Uncle Tobys oats are 100 per cent Australian and almost all grown and harvested within a few hundred kilometres from its Wahgunyah factory in the Victorian Riverine region.

The brand’s commitment to supporting farmers, includes the generations of Aussie farming families who help produce over 26,000 tonnes of Uncle Tobys oats every year.

Landgren brothers celebrate 40 years

Brothers Shane and John Landgren are marking their 40th year working at the Uncle Tobys factory. Over the decades they’ve held various roles across the factory, from operations to production, helping to create some of Australia’s
most iconic cereals and snacks.

John Landgren said, “We’ve had experiences and responsibilities we never could’ve expected and we’re proud to come into work every day with the drive to leave things better than we found them.”

The Landgren brothers have been joined by five other Landgren family members since 1983, and combined, the Landgren family have surpassed 100 years of service to the Uncle Tobys factory.

“Our roles (at Uncle Tobys) led to us making a home base here. The fact that they have enabled working at the Wahgunyah factory to be a family affair for us, is one of the biggest reasons we’re still here 40 years on,” said Landgren. 

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