In time for Halloween, Chobani has released a limited-edition yoghurt pack with two spooky designs now on Woolworths shelves nationwide.
The Zomberry range features two zombie illustrations on pack, with the artwork developed in-house by the Chobani design team.
“At Chobani, we always like to do things a little differently and go the extra mile,” Chobani Australia managing director Lyn Radford told Food & Drink Business.
“The subtle difference between the two designs was an extra treat (or should we say trick) for consumers, to add a layer of fun and surprise.”
Radford said many will reminisce on past Halloween flavours and “love to speculate what the next flavour will be” in Chobani’s limited batch range.
“Limited Batch flavours are always celebrated by our fans on social media and Halloween in particular is always highly anticipated. Our fans know to expect something spooky at Halloween time,” said Radford.
The Chobani Zomberry yoghurt features grey vanilla yoghurt with black sour blackberry fruit, and is now available for $1.00 in Woolworths while stocks last.
