The latest variant for Danone’s YoPRO is a high protein better-for-you frozen dessert. The expansion into tubs is designed to be a segment disruptor, with a creamy indulgent texture that is packed with 10 grams of natural protein, no added sugar and less than 165 calories per serve.
Danone Protein & Wellness senior brand manager Xavier Gonzalez said the existing frozen dessert sticks have already built a loyal following.
“We’ve taken the formula, put it into a multi-serve tub and supercharged the indulgence with delicious inclusions. It means consumers can continue to enjoy dessert without undoing their hard work,” Gonzalez says.
The 473ml tubs come in four flavours: Berry White Choc, Double Choc, Mint Choc, and Salted Caramel Peanut.
The tubs are available in Coles nationally.
