Yoplait's latest yogurt pouch range, Yop, is designed for ‘kids on the go’. Yop is made with real fruit, and contains vitamins B2, B5, B12 and probiotics.
Yoplait Australia marketing manager David Salter said that while developing YOP, a collaborative approach was taken by seeking the input of both kids and parents.
“With this product, we feel we have struck the perfect balance between fun for the kids and a nutritionally sound product for the parents,” said Salter.
Yop range of flavours include Strawberry Jam Donut, Cola Spider, Banana Choc, Apple Chills, and Lemon Burst. Despite ‘Strawberry Jam Donut’ sounding more appealing to kids, it has a four star health rating and contains natural ingredients like strawberry and cinnamon.
YOP pouches can be found in all Coles stores nationally and selected independent stores.
