[yellow tail] is hopping into the RTD paddock, launching two flavours of ready-to-drink sparkling wine cocktails, featuring a resealable plastic bottle cap by Zork.
The sparkling cocktails are available in 750ml bottles in two flavours: Wild Peach Bellini and Blood Orange Mimosa.
[yellow tail] global marketing manager Anna Czarnocka said the sparkling wine, ready-to-drink and spirits categories were all in growth globally, driven by millennials and younger drinkers seeking flavour and convenience.
“The ready-to-drink segment is booming in Australia – it’s the fastest-growing category in the alcoholic beverage industry globally. Coupled with the rising cost of living, we are seeing more consumers increasingly focusing on products that offer accessibility, convenience and value – without compromising on taste,” said Czarnocka.
“[yellow tail] Sparkling Cocktails are ready-to-drink, and designed to be enjoyed anytime, and with the Zork technology, the cocktails can be resealed to enjoy later,” said Czarnocka.
[yellow tail] Sparkling Cocktails are available at Dan Murphy’s and BWS nationally at RRP $18.00 (750ml bottle).