Australian beer brand, XXXX, is expanding its portfolio with the launch of XXXX Ginger Beer, a new entrant to a fast-growing category.
Crafted for easy drinking, the XXXX Ginger Beer delivers a bold ginger kick with a smooth finish, aiming for a balanced and refreshing flavour. The drink is made with real ginger juice at the company’s historic Castlemaine Brewery, with a 3.5% ABV.
As more consumers seek a “near beer” alternative, XXXX is embracing the shift to cater to diverse tastes. With its approachable taste and lower ABV, the Ginger Beer welcomes new audiences from categories such as cider and RTD.
XXXX field sales director, Pat Donohue, said over the brand’s 146-year history, it has continued to evolve to reflect the way Australians like to drink.
“XXXX is known for full-flavoured but easy drinking beers and XXXX Ginger Beer is an
exciting new addition to our lineup. We’re confident it will resonate with beer lovers and ginger beer enthusiasts alike,” said Donohue.
“We know there’s a growing appetite for ginger beer and options for those looking to moderate their alcohol intake and we’re excited to introduce our own take on that. XXXX Ginger Beer is perfect for relaxed social occasions, whether it’s an afternoon barbecue, a day at the beach, or catching up with mates. It’s an exciting step for XXXX as we continue to expand our portfolio to suit the way Australians drink today.”
XXXX Ginger Beer is now available nationwide in major liquor retailers in 330ml bottles, for RRP $28.00 in a six-pack and $89.00 in a case of 24.
