Woolworths has introduced a new 16-product burger range, developed to cater to a growing number of shoppers who are looking for quality ‘dine-in’ at home options. The new range responds to the company’s Burger Consumption Report, which found 44 per cent of Australians like to have burgers at home, but don’t think they can make restaurant style burgers.
The growing dine-in at home trend played a significant role in the burger revamp, and the number of customers cutting back on eating out and entertainment rose again in the last quarter as many look to manage their budgets.
The research also found that half of Australians agree they’d make burgers at home more if it was more affordable, a number that rose to 56 per cent for families and 67 per cent for 18-29 year olds.
Woolworths Food Company managing director, Louis Eggar, said burgers continue to be a foodie favourite, and restaurants are always finding ways to make them even better.
“We were inspired by that energy and created a new supermarket burger range that's not just convenient, but juicy, flavourful, and truly satisfying,” said Eggar.
“Our teams worked alongside our world-class manufacturing partner Hilton Foods for over twelve months to reimagine the style of burger to meet customers expectations for a better at home dining experience.
“We’re confident that our new range delivers the texture and taste you’d expect from a burger chain, an experience that is both affordable and delicious, allowing customers to recreate restaurant style burgers at home.”
The full revamped burger range includes:
- Woolworths Beef Burger 4 pack 500g - $8
- Woolworths 'The Stacker' Beef Burgers 6 Pack 500g - $8
- Woolworths Chicken Burger 6 Pack 600g - $8
- Woolworths Beef Sliders 8 Pack 400g - $8
- Woolworths Beef Smash Burgers 6 Pack 400g - $8
- Woolworths Sweet & Smoky BBQ Flavoured Pork Burger 4 Pack 500g - $9
- Woolworths Steakhouse Beef Burgers 4 Pack 454g - $9
- Woolworths Chuck & Brisket Burgers 4 Pack 454g - $9
- Woolworths Southern Style Chicken Burgers 4 Pack 400g - $9
- Woolworths Peri-Peri Chicken Breast Fillets 500g - $9
- Woolworths Angus Quarter Pound Beef Burgers 4 Pack 454g - $9
- Woolworths 100 Day Grain Fed Beef Burgers 2 Pack 300g - $10
- Woolworths Wagyu Beef Burgers 2 Pack 300g - $10
- Macro Grass Fed Beef Burgers 4 Pack 500g $10
- Macro Grass Fed Extra Lean Beef Burgers 4 Pack 500g - $10
- Macro Free Range RSPCA Approved Chicken & Zucchini Burgers 4 Pack 500g - $10
Woolworths Home Burger range is now available in all Woolworths supermarkets and online.
