Cask wine specialist Winesmiths latest collection features certified organic wines targeting consumers’ ‘better for me, better for the environment mindset’.
Certified by Australian Certified Organic, Winesmiths Organic collection has been audited from vineyard to pack, with strict criteria to promote environmental biodiversity and eliminate the use of chemicals from vine to bottle.
Winesmiths senior brand manager Lisa Antoney highlighted the importance of offering organic shoppers the choice of purchasing wine in a more environmentally-conscious pack in comparison to glass.
“Consumers want their beverage choice to meet their ‘better for me, better for the environment’ needs.
“Not only is the cask pack a more sustainable option than glass, our organic certification guarantees chemicals will not spoil the healthy pH balance of our soil, harm beneficial insects and flora, or pollute our groundwater and local waterways,” said Antoney.
Winesmiths Organic range aims to attract wine drinkers to the cask category by combining the benefits of a more sustainable pack with organic wine.
Variety selection is also driven by consumer insights, including organic category staples and an exciting growth variety to promote trial.
As well as its own initiatives including nature conservation and wastewater reuse, Winesmiths is a member of Sustainable Winegrowing Australia which as a group acts to continually lessen the environmental impact of the Australian wine industry.
Winesmiths’ packaging has just 13 per cent the carbon footprint of bottled wine, with packs made from minimum 75 per cent recycled materials.
Winesmiths Organic Chardonnay, Pinot Grigio and Cabernet Sauvignon 2-litre are available to order now through Samuel Smith & Son. RRP $24.00.
