Ready-to-eat desserts and snacks brand, Wicked Sister, has launched a larger tub size of its High Protein Puddings in response to customer demand, with a tub being sold every 15 seconds in Australia.
Founded in 2009, Wicked Sister is an Australian brand known for its high-quality at home desserts and snacks. It has achieved substantial growth over the past 15 years and is available nationwide in Coles, Woolworths, IGA independent grocers and other premium food outlets.
Exclusive to Coles, the new pudding packs are a 510g size, designed to address consumer needs such as providing value and versatility for the product.
With 15 grams of protein per serving and available in chocolate, strawberry, banana, along with a new vanilla flavour, these join the wider 170 gram range of Wicked Sister High Protein Puddings which are more widely available.
Wicked Sister head of marketing and NPD, Pedro Demartini, said the company was always evolving and improving its product offering based on research, insights and customer feedback.
“Our High Protein Puddings have been one of our most popular products since they launched in 2022, and by introducing these new larger pack sizes we’re not only providing consumers with more opportunities to be creative with their dessert and snack recipes, but providing added value too,” said Demartini.
The Wicked Sister 510g High Protein Puddings are available exclusively in Coles for RRP $7.95.
