Since launching in 2021, Australian start-up Funday Natural Sweets has launched a jelly snake with 85 per cent less sugar than others on the market.

In launching the jelly snakes, Funday founder Daniel Kitay said the company wanted to make having a treat easier and healthier for consumers.

Kitay said consumers were confused by the nutritional information on some lolly packaging.

“Labels give the sugar content for ‘one serving’ – but a serving is only two jelly snakes. Who has the willpower to open a packet and only eat two?” Kitay said.

So Funday created a healthier jelly snake and made one serve equal a whole bag.

The bag has 50 grams of jelly snakes with only 3.3 grams of sugar in total (85 per cent less than other jelly snakes on the market).

“There’s a big appetite for better-for-you confectionary in Australia. We’re guided by our customers, with so many people talking about loving lollies in the past tense, ‘Oh, I loved those when I was younger’. This is our way of injecting a little more childlike joy in your day, while still watching out for your health,” said Kitay.

Since launching in 2021, Funday consumers have removed nearly nine million grams of sugar from their diet, compared to if they had bought traditional versions.

Funday’s range includes heathier versions of red frogs, gummy bears, and peach hearts.

The entire Funday range is gluten-free and has no sugar added, artificial colours, flavours, or sweeteners. They have seven grams of prebiotic fibre, and a 5 Star Health Star rating. The Jelly Snakes come in three flavours: raspberry, blackcurrant, and passion fruit.

By the end of 2022, Funday is on target to be stocked in over 3000 stores across the country, including Woolworths, Ampol and Chemist Warehouse in Australia and New Zealand, with further plans for expansion.

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