White Claw’s Refreshr Alcoholic Lemonade has arrived in Australia in time for summer, debuting with four flavours: Limón with a hint of Calamansi, Strawberry with a hint of Kiwi, Blood Orange with a hint of Black Raspberry, and Blackberry with a hint of Red Cherry.
Penni Terrey, Lion brand director RTD said in just under three years, White Claw had become Australia’s favourite hard seltzer, with one in three seltzers consumed in Australia being White Claw.
"Following the establishment of our signature hint of flavour through our classic range and the Surge range that debuted in 2022, we recognised an opportunity to meet a gap in the current Australian seltzer market with Refreshr,” said Terrey.
White Claw Refreshr Alcoholic Lemonade is available nationwide at bottle shops for RRP$27 for a 4-pack and at RRP$55 for a variety 10-pack featuring all four flavours. Limón with a hint of Calamansi and Strawberry with a hint of Kiwi, will be available in 4 packs.
