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Last week we brought news of a licensing agreement between Unilever’s Streets and Chocolatier Australia to create a Golden Gaytime Easter egg. Snack Brands Australia was also onboard creating Gaytime popcorn varieties.

This week, Streets has announced a collaboration with Kellogg’s to produce… Golden Gaytime Coco Pops AND Coco Pops flavoured Golden Gaytimes.

Coco Pops Golden Gaytime flavour cereal brings golden toffee-vanilla deliciousness to the morning breakfast bowl

The Coco Pops flavoured Golden Gaytime has Coco Pops chocolatey cereal flavoured reduced fat ice cream, then topped with Coco Pops flavoured biscuit crumbs.

Streets brand manager Samantha Jarmul said: “Australia’s most iconic ice cream is beyond excited to partner with Kellogg’s to bring together two Aussie favourites for the biggest collab ever to exist!”

“We know it’s hard to have a Gaytime on your own, so we’ve paired together the crumbly- goodness of our Gaytime, with the iconic Coco Pops flavour, to create both a cereal and ice cream you can have on your own, with a mate, or with the whole gang!”

Kellogg’s senior marketing lead Dan Bitti said: “We’re ecstatic to have the two cultural icons of Kellogg’s Coco Pops and Street’s Golden Gaytime come together for the first time. We can’t wait for Aussies to get their first taste of the chocolatey collab.”

Coco Pops Golden Gaytime flavour cereal will be hitting supermarket shelves from 22 February and Coco Pops flavoured Golden Gaytime ice cream can be found in supermarket freezers from 1 March and select convenience stores from 15 March.

Packaging News

Australia’s first industry insight reports for the Save Food Packaging Design project as part of the Fight Food Waste CRC have been released by the Australian Institute of Packaging, in partnership with RMIT.

Orora achieved increased underlying earnings before interest and tax in all its businesses in the first half, on sales that rose 3 per cent in constant currency terms, with Australasia the best performer.

Profits at Pact Group rose strongly, on sales that were up a smidgeon, in its first half results, with the company attributing the rise to solid organic growth and higher margins.