Last week we brought news of a licensing agreement between Unilever’s Streets and Chocolatier Australia to create a Golden Gaytime Easter egg. Snack Brands Australia was also onboard creating Gaytime popcorn varieties.
This week, Streets has announced a collaboration with Kellogg’s to produce… Golden Gaytime Coco Pops AND Coco Pops flavoured Golden Gaytimes.
Coco Pops Golden Gaytime flavour cereal brings golden toffee-vanilla deliciousness to the morning breakfast bowl
The Coco Pops flavoured Golden Gaytime has Coco Pops chocolatey cereal flavoured reduced fat ice cream, then topped with Coco Pops flavoured biscuit crumbs.
Streets brand manager Samantha Jarmul said: “Australia’s most iconic ice cream is beyond excited to partner with Kellogg’s to bring together two Aussie favourites for the biggest collab ever to exist!”
“We know it’s hard to have a Gaytime on your own, so we’ve paired together the crumbly- goodness of our Gaytime, with the iconic Coco Pops flavour, to create both a cereal and ice cream you can have on your own, with a mate, or with the whole gang!”
Kellogg’s senior marketing lead Dan Bitti said: “We’re ecstatic to have the two cultural icons of Kellogg’s Coco Pops and Street’s Golden Gaytime come together for the first time. We can’t wait for Aussies to get their first taste of the chocolatey collab.”
Coco Pops Golden Gaytime flavour cereal will be hitting supermarket shelves from 22 February and Coco Pops flavoured Golden Gaytime ice cream can be found in supermarket freezers from 1 March and select convenience stores from 15 March.