Vodka Cruiser's RTD refresh

Carlton & United Breweries has given Vodka Cruisers can-shaped refresh, with its new range leaving glass bottles behind. Vodka Cruiser Cocktails are available in three flavours, Passionfruit Daiquiri, Raspberry Cosmopolitan, and Lime Margarita.

Vodka Cruiser’s head of marketing Hayden Turner said the new Vodka Cruiser Cocktails were a step forward for the brand, bolstering the existing range of premixed vodka beverages.

“The Vodka Cruiser Cocktails add a fancy-ish touch to our current offerings.

“We’re always looking for new ways to bring Vodka Cruiser to a wider range of consumers and as premixed cocktails have risen in popularity, this feels like a natural progression ahead,” Turner said.

Vodka Cruiser Cocktails are served up in 275ml cans with an alcohol content of 5.5 per cent and 1.2 standard drinks per serving, slightly higher than the core range. The entire range is vodka-based and contains no other alcohol.

Vodka Cruiser Cocktails are available to purchase now at bottle shops nationwide for RRP $22.00.