Menz has released a brand new flavour of Violet Crumble with a nutty twist, in both the bar and cube format, with the launch of Violet Crumble Peanut Butter.
Featuring the iconic shattering honeycomb centre, Violet Crumble Peanut Butter is coated in a layer of smooth peanut butter chocolate.
Menz CEO, Phil Sims, said Australians love Violet Crumble, and new flavours always result in a huge spike of interest and curiosity.
“Given the increase in demand for peanut butter across Australia in the last decade, we’re confident Violet Crumble Peanut Butter will not only be a hit, but quickly become a fan favourite,” said Sims.
“Bringing together the much-loved choc honeycomb with a house-hold staple in peanut butter, creates the perfect treat to share with friends and family, or indulge in yourself.”
Violet Crumble Peanut Butter is now available at independent grocers Australia-wide in 130g bags for RRP $6.00, and in 50g bars for $2.50.
