Plant-based brand Quorn has stomped into the freezer aisle with Roaresomes, Australia’s first vegan dinosaur-shaped nuggets.
Targeted at those looking to reduce their meat consumption, without compromising on taste, Roaresomes are made with Quorn’s signature mycoprotein which is a nutritionally healthy source of protein, high in fibre and low in saturated fat.
Producing mycoprotein uses less land and water than animal protein production, so it’s better for the planet too.
Senior brand manager at Quorn Aggie Vlotman said eating less meat is becoming more important now more than ever.
“Meat free is no longer a trend. It’s a lifestyle many consumers choose, to do their bit towards eating better for their health and protecting the environment.
“What’s exciting is that the younger generation are playing a big role driving sustainability as the focal point of their food choices and in their quest to push change for the good of our planet,” said Vlotman.
Quorn says Roaresomes offer a healthy and fun way to engage kids at mealtimes, encouraging early transition into meat free meals.
Roaresomes (RRP $7) are now available in the freezer vegetarian section at Coles, Woolworths and independent grocers.
