Frucor Suntory has launched an energy drink offering a more 'natural' alternative to the beverages market.
Under the V Energy brand, V Pure contains five naturally-sourced ingredients which give a full energy boost, according to the company.
These are sparkling water, apple juice, lemon juice, natural V flavour and guarana. The drink contains no added sugar or artificial flavours.
Senior brand manager Emma Raymond said the latest addition was created to challenge perceptions around the energy drinks category and respond to a shift towards greater transparency in beverages.
The minimalist approach of V Pure extends to its packaging, with a clear 275ml glass bottle.
V Pure is now available in all major supermarkets and convenience stores.
