Suntory beverage brand, V Energy, is bringing back the highly requested V Black flavour to Australia, which originally hit the market in 2006.
The company describes V Black as a full flavour energy drink with a smooth and invigorating taste, which has maintained intrigue with V Energy drinkers for nearly two decades.
Suntory Beverage & Food Oceania head of marketing energy and transformation, Josh Wheeler, said the team was thrilled to announce the return of V Black, an iconic flavour that has stood the test of time.
“Loyal fans of V Energy have waited patiently for its return, sharing stories with our newer fans about its memorable, now almost mythical taste,” said Wheeler.
“Over a decade since it was last available, V Black is regularly referenced on the V Energy social media channels, averaging over five requests a day.
“V Black had a stellar launch in New Zealand, with fans taking to social media to express their delight. We expect an even stronger response in Australia, and to attract new consumers to the category through V Black’s unique taste,” he said.
V Black joins the full V Energy range, a line-up which includes Original, Blue, Raspberry Lemonade, Zero Sugar Original, Zero Sugar Blue, and the V Refresh sub-range.
V Black will be available in 250 mL and 500 mL formats in convenience stores and 250 mL, 500 mL and 500mL 4-packs in supermarkets across Australia from September.
