Turkish pistachio spread, Pistabella, has landed in Coles stores – going from a university dorm idea to being stocked in a major supermarket within 18 months.
Source: Pistabella
The brand, founded by engineering student Fuad Baker, and law student Mehmet Ayyıldız, was born from a simple idea: bringing the rich, authentic taste of Turkish pistachios to Australia.
Crafted in Gaziantep, Turkey, Pistabella uses premium Antep pistachios, known for their bold flavour and high oil content, making their spread uniquely smooth and aromatic.
“There are many pistachio spreads on the market today, but none come close to what we’ve created,” said Ayyıldız.
“We source directly from Gaziantep. One spoon and you’ll taste the difference.”
The pair started by hand-delivering jars to Sydney grocers, landing in nearly 200 independent retailers before catching the attention of national buyers.
“We never imagined something we started during uni would end up on shelves across the country,” said Baker.
“But we believed in the quality and knew Australians would respond.”
Despite its premium pricing, Pistabella has seen strong uptake, a sign that consumers are embracing quality, story-driven food brands.
Pistabella pistachio spread is now available in Coles for RRP $15.00 in a 200g pot.
