A new tropical flavour of the iconic Celsius energy drink has landed in Australia, blending mango and passionfruit natural flavours to create Celsius Sunset Vibe.
Celsius ANZ senior marketing manager, Andrew Brooks, said the new Celsius Sunset Vibe is a reminder that Aussies can be energised anytime, anywhere.
“For some of us, sunset is the new sunrise – just because the sun goes down doesn’t mean our energy has to. Celsius works on your time,” said Brooks.
Source: Celsius
Distributed exclusively through Suntory Oceania, the zero-sugar Sunset Vibe flavour joins a growing Australian range, since its launch to market was announced last April, including Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Celsius Cosmic Vibe.
Suntory Beverage & Food Oceania director of partnerships, Ben Andrews, said the company is thrilled to be supporting the success of Celsius in Australia through its manufacturing, sales, and distribution partnership.
“Since its launch, Celsius has achieved remarkable growth. Our strong customer relationships, consumer centricity, and distribution efforts have ensured that Celsius reaches consumers quickly and efficiently,” said Andrews.
“We are excited to continue this momentum through the addition of Celsius Sunset Vibe to the range, and to bring innovative energy solutions to even more consumers.”
Celsius Sunset Vibe is now available in convenience stores and service stations, with Woolworths to follow.
