Tooheys Extra Dry Platinum beer is making a comeback after almost a decade off shelves. Lion is returning the beer in response to ‘overwhelming’ consumer demand.
Tooheys Extra Dry Platinum will relaunch with a new monochrome black 330ml can format. It has the same ABV that it originally had at 6.5 per cent, and the clean, crisp taste Extra Dry is known for.
Lion Australia head of marketing core beer Chris Allan said the return of Tooheys Extra Dry Platinum was exciting for Tooheys enthusiasts of all generations.
“Beer drinking trends in Australia have shown us that while no-low (no or low alcohol) beers are very popular, higher-alcohol beers are also gaining popularity. When Tooheys Extra Dry Platinum was last on shelves, its popularity was enormous among beer drinkers and was a go-to choice for those wanting a little bit extra in their Extra Dry.
After years of consumer demand, we’re thrilled to be bringing it back in its 6.5% ABV form for the hardcore Tooheys fans, while introducing it to the next generation of Tooheys drinkers with a black on black design,” said Allan.
Tooheys Extra Dry Platinum is available at $25.99 RRP for a six-pack and $69.99 RRP for a 24-pack at all major bottle shops in NSW.
