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Australian craft gin club The Gin Birds has launched Tonic Tribe, a tonic subscription service giving consumers the opportunity for a new gin and tonic experience. 

The Gin Birds co-founder Chamaine Lovett said: “The Gin Birds know how important tonic is in creating seriously good gin experiences and want to help our gin lovers out on the best pairings possible.”

Tonic Tribe will aim to “elevate the gin mixing experience, working with all tonic brands including new and emerging they offer members a case of tonics to the doorstep monthly, bimonthly or quarterly,” said Lovett.

Subscribers will also have access to cocktail recipes, pairing notes, discounts, exclusive releases, and invitations to mixology events.

The new initiative follows on from The Gin Birds recent partnership with Fever Tree Australia, and the club’s ongoing goal to help Australians discover small, craft gin brands during the bushfire season and COVID-19 pandemic through its digital gin store Gindex.

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