Toby’s Estate Coffee Roasters have launched speciality grade coffee bags to make instant coffee preparation easier and tastier, after researching coffee trends in Australia.
The Sydney based roastery surveyed over 1000 coffee drinkers to determine how Australians like to take their coffee. The company discovered 66 per cent of respondents drank at least one cup of instant coffee a day, however, thirty four percent of these didn’t drink it because they enjoy the flavour, but because of the convenience and ease.
To ensure instant coffee drinkers have a convenient option that still tastes good, Toby’s Estate created speciality grade coffee bags that only need hot water and five minutes added to brew a café quality coffee.
Featuring freshly roasted specialty beans from the café scene, the new Toby’s Estate Speciality Coffee Bags are nitro sealed for maximum freshness and flavour, aiming to set them apart from other instant coffees.
Toby’s Estate head of coffee, Nicholas Rae, said the company knows that people are obsessed with really good coffee, but sometimes there’s not the time or a machine handy to make that quality brew.
“We wanted to change that. By nitro sealing the coffee after grinding, it locks in the super fresh flavours, you can now get that delicious quality coffee fix instantly without any equipment or mess,” said Rae.
“It’s our specialty coffee experience, all in one little convenient bag that you can take anywhere.”
The specialty coffee bags are available in two blends – Balance and Bold. Balance brew blends coffees from Brazil and Colombia to deliver an all-rounder, while Bold brew offers a double flavour hit, blending Indian and Brazilian coffee for a richer brew.
Toby’s Estate Speciality Coffee Bags are available from selected Coles supermarkets nationally and online at tobysestate.com.au, in 10 bag boxes for RRP $14.
