Ferrero has released its latest innovation in the Tic Tac range – Tic Tac X-Freeze – an intense, long-lasting mint that is 99.8 per cent sugar-free. The Tic Tac X-Freeze is bigger than a standard-sized Tic Tac and its taste experience is driven by unique cooling crystals which provide the intense cooling sensation.
Emanuele Fiordalisi, Head of brand for Tic Tac said: “The new Tic Tac X-Freeze range brings a refreshing offer to Ferrero’s mint portfolio, delivering a great taste sensation in the mouth that is distinctly Tic Tac.
“It’s available in Eucalyptus Mint and Spearmint which, coupled with cooling crystals, provides more intense flavours while the bigger pill size adds long-lasting refreshment.”
Tic Tac was created in 1969 and is one of the Ferrero Group’s international biggest brands.
The new product line is a permanent extension to the Australian Tic Tac range and is now available in major supermarkets, general retailers and convenience stores.