Coconut water brand H2coco and creative agency Example have collaborated to create Thirst Trap, designed to be an ‘infinitely-recyclable’ alternative to bottled water, and touted as Australia’s answer to the popular Liquid Death brand.
Co-founders David Freeman (H2coco) and Andy El-Bayeh (Example), said the majority of Australia’s billion-dollar bottled water industry being packaged in traditional plastic bottles contradicted ongoing consumer demand toward more eco-friendly lifestyles.
“We know a younger generation of Australians are looking for change, and a viable alternative is water packaged in endlessly recyclable aluminium,” said Freeman.
“Thirst Trap is more of a movement - a call to consumers to re-evaluate their daily choices for the sake of the environment,” said El-Bayeh.
“We are in talks for future collaborations with brands and non-profits that echo our ethos. A line expansion is also already on the horizon, slated for late 2024, including flavoured and sparkling options,” said El-Bayeh.
Australian owned and packaged in a 100 per cent aluminium 500ml can, Thirst Trap is filled with 100 per cent mountain spring water from Kinglake, Victoria.
From Kinglake, the water is transported to a canning facility located just up the road from the spring for minimal carbon footprint.
To celebrate its launch, Thirst Trap will raise funds for Ocean Crusaders, a Brisbane-based not-for-profit that coordinates specialist fleets to clean local waterways from waste before it reaches the ocean through an Instagram social media campaign.
Thirst Trap is available for purchase at Woolworths stores nationwide for RRP $7.50 for a pack of 4 x 500ml cans, or Ampol petrol stations as a single 500ml can.
