Ready-to-drink (RTD) company Doozy has launched Half & Half – a category-first blend of Vodka Iced Tea & Lemonade launching in stores nationally.
A partnership between advertising agency, Richards Rose, and AFL Sydney Swans players Will Hayward, Harry Hayward, Ollie Florent, and Isaac Heeney, Doozy’s new flavour profile offers the “perfect 50:50 split of refreshment and flavour”.
Doozy Half & Half offers two flavours – the peach essence infused Vodka Iced Tea & Lemonade, and the raspberry flavoured Vodka Iced Tea & Lemonade with Raspberry.
Doozy Drinks and Richards Rose co-founder Digby Richards said that Half & Half was a true representation of Doozy's evolution and vision.
“We've identified a unique opportunity within the Australian RTD landscape to create a drink that resonates with the modern consumer's desire for full flavour adult beverages.”
Doozy co-founder and Sydney Swans player, Will Hayward, said that sticking to bold flavours and simple, impactful branding would create a unique and memorable brand and experience.
"With Doozy Half & Half, we're not just mixing drinks, we're mixing things up. We're taking two already awesome things and creating something entirely new and exciting.”
Doozy Half & Half is available nationwide at retailers including Dan Murphy’s and BWS, for RRP $27.99 for a 4-pack.
