Diageo is bringing The Singleton 12-Year-Old single malt scotch to Australia this spring, targeted at a new generation of whisky drinkers as “the perfect starting point”.
The Dufftown Distillery, Speyside, scotch has notes of honey, fresh fruit and hints of toffee.
It launches alongside a new serving suggestion – the Plus Two – which is an easy at-home cocktail combining equal 50ml parts of The Singleton 12 Year Old Single Malt Scotch Whisky, with 50ml sparkling liquid and 50ml still liquid.
“Shaking off the ‘old world’ image of leather armchairs, The Singleton 12 Year Old is setting out to redefine the single malt category,” said Diageo Australia marketing manager for whisky Melissa Maidment.
“We talk about The Singleton as a ‘CAN’ whisky, meaning the consumer CAN have it any way they like it. There is no rulebook, and the Plus Two serve creates an easy way for those new to the category to experiment at home.”
The Singleton 12 Year Old Single Malt Scotch Whisky 700mL is now available to purchase from liquor retailers for RRP $74.99.
