The Coles bakery aisle is getting an exciting new snack addition – Springhill Farm’s Chupa Chups Slice Balls. The creative treats are available in Choco Banana Inspired and Strawberry & Cream Inspired, two of Chupa Chups best selling flavours.
In a deal brokered by brand engagement agency, Asembl, Springhill Farm’s Slice bars and Chupa Chups flavours have fused into a plant based, bite-sized treat.
Locally crafted at Springhill Farm’s Ballarat warehouse, each slice ball features a signature Slice wrapped around a soft Choco Banana or Strawberry & Cream centre, coated in chocolate and finished with a sprinkle of crunchy shards.
Springhill Farm general manager and second-generation snack maker, Fiona Whatley, said the company was excited to collaborate with Chupa Chups, a brand that has been bringing fun to consumers for decades.
“This partnership is a celebration of flavour and creativity, unlike anything we have done before,” said Whatley.
“It’s such a proud moment seeing a product we have spent 40 years perfecting and loving, blended into a creation with such a global brand. We can’t wait for our customers to experience these unique snacks”.
The limited-edition slice balls will be available in Coles stores nationwide from mid-February, for RRP $6.00 in a pack of four.
