• Australians can get their Vegemite and baked beans fix in a can. 
Image: SPC
    Australians can get their Vegemite and baked beans fix in a can. Image: SPC

SPC and Bega have launched a brave and possibly divisive mash-up of Vegemite and Baked Beans, with the goal of putting some fun back into the baked beans aisle.

SPC marketing manager George Dimkin said teaming up with Vegemite to create the ‘most’ Australian canned product was an exciting milestone in SPC’s long Australian history.

“Whilst we’re drawing upon the iconic taste of Vegemite, that classic rich SPC flavour stays true blue, all the way through, creating the ideal Aussie combination which can be enjoyed at breakfast, lunch and tea,” said Dimkin.

Australian-made, SPC Baked Beans & Vegemite have a 4-star health rating, with each can providing a strong source of protein, fibre, and 4.3 servings of veggies.

Vegemite marketing manager Jacqui Roth said Aussies loved eating Vegemite with baked beans on toast, and that it was a no brainer to partner with SPC .

“Now Aussies can get their much-loved Vegemite baked beans hit in a convenient can. Just heat them up and eat for the perfect wholesome snack. We can’t wait to see how Aussies respond to this flavour match made in heaven,” said Roth.

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