Via Drinks has entered the non-alcoholic beverage market with a line-up of all-natural, functional drinks with botanical-based ingredients, offering a range of GMO-free, vegan, gluten-free, low-calorie RTD's, providing a ‘mood boost with every sip’.
The new range taps into the increased trend for functional beverages that include vitamins and adaptogens, and are designed as a sophisticated alternative to traditional cocktails.
Via Drinks co-founders Sarah Morley and Kiersten Mason said they drew inspiration from their favourite alcoholic flavours and daily green juices that include different adaptogen supplements to promote wellbeing.
“What sets Via Drinks apart is the incorporation of Viagenics adaptogens into our beverages. These natural compounds - including Schisandra, L-Theanine, Guayusa, and Wattle Flower - are selected for their beneficial properties and work to elevate the mood and stimulate the senses.
“With the support of experts, industry professionals and skilled production partners, we’ve created a range which elevates the drinking experience. Many hours were spent researching and testing innovative potent plant extracts to create each formulation,” said Morley.
The Via Drinks range includes:
Sparkling Seventy-Five: a classic french spritz with juniper, lemon myrtle and bergamot orange; Sparkling Margarita; Sparkling Aperitif with of bergamot orange and cinchona bitters; Sparkling Brut: with native wattle flower.
Via Drinks is available nationwide online and at WH Smiths with an RRP of $5.50 per 250mL can, four-pack at $22.00, or 12-pack $60.00. Bottle formats will be available in the coming months.
