Danish based cider company Somersby is joining the booming hard seltzer category with the launch of its Mango & Passionfruit and Lime flavoured hard seltzers.
Brewed with natural flavours, the alcoholic sparkling water has a crisp and clean flavour profile with less than 100 calories per serve.
Somersby marketing manager Stacey Lowther said the company’s decision to enter the hard seltzer market was due to consumer demand.
“Somersby has long been one of Australia’s most purchased, trusted and recognised cider brands, so we thought it was time to look outside of cider for our next great product – and the seltzer category seemed the perfect place to go.
“We expect our hard seltzers to open the doors to a whole new generation of Somersby consumers,” said Lowther.
