• Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
    Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
  • Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
    Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
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Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.

Mars Wrigley Australia marketing director Ben Hill said the bar had been a huge hit overseas and now it was Australians’ turn.

“We know how much our customers love the classic Snickers bar. Now, thanks to this innovation in texture, our fans can get Snickers satisfaction in both crunchy and smooth – something that is sure to delight peanut butter fans of all kinds,” Hill said.

Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.

The limited-edition bar is made with peanut butter, smooth caramel and the simple goodness of fresh ground peanuts, enrobed in the signature rich Snickers chocolate.

Snickers Creamy Peanut Butter is available in a 36g twin pack for RRP $2 from leading retailers.

Packaging News

While UN negotiations to deliver a legally binding plastics treaty have ended in deadlock, Australia remains aligned with the High Ambition Coalition and is progressing domestic efforts on plastics recycling infrastructure and circular economy policy – though decisive action on packaging reform remains stalled.

In line with growth in demand for pressure sensitive labels in SE Asia, UPM Adhesive Materials is expanding its label material factory in Malaysia, adding a new coating line alongside other facility upgrades.

The Australasian Institute of Packaging has become an executive member of the Asian Packaging Federation, as the institute continues to expand its provision of education and training in the region.