Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.
The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.
The product is available in a 170g pack size, only in Coles.
Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.
Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.
A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.
