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Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

Packaging News

APCO has appointed Sarah Cook as its next CEO, bringing experience in packaging investment, recycling technology and business transformation to the role. She succeeds Chris Foley who departs the organisation at the end of November.

Australia’s plastics recyclers have taken their fight over the Federal Government’s packaging reform backflip to a national TV audience, with iQRenew and ACOR telling Nine’s 60 Minutes that cost of living is no excuse.

Michael Dudley has been appointed group chief executive officer of Big Bag Recovery (BBR) and Circular Communities Australia (CCA).