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Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

Packaging News

IVE has officially opened its new Kemps Creek printing supersite in Western Sydney, with MD Matt Aitken telling guests its packaging hall is “modelled on the best examples we have seen across Europe”.

Tetra Pak has appointed Michael Wu as managing director of its Oceania business, with responsibility for the company’s operations across Australia and New Zealand.

APCO, ACOR and Boomerang Alliance are calling for a nationally consistent EPR for packaging, in the wake of RPA's collapse and confirmation that no new Commonwealth packaging scheme will be introduced.