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Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

Packaging News

Australia’s plastic packaging manufacturers are bracing for a fresh supply chain shock, as escalating conflict in the Middle East begins to disrupt the flow of oil-derived resins into global markets.

In a PKN-exclusive roundtable discussion, industry leaders warned that without a clear signal from Canberra, local investment, sovereign capability and the circular economy ambitions government has backed with public funding could begin to unravel.

Global packaging and labelling group CCL Industries is set to acquire French shrink sleeve technology specialist Sleever International, to expand its global sleeve decoration and labelling portfolio.