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Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

Packaging News

Phil Biggs has been elected chair of the Australian Packaging and Processing Machinery Association, succeeding Rob Marguccio, with Rosanne Jessop and Mark Emmett continuing in their executive roles.

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APPMA members have re-elected Phil Biggs and Nathan Wardell to the association’s Board, while Select Equip founder James White joins as a director for the first time.