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Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

Packaging News

The voluntary administration of Recycling Plastics Australia has placed about 60 Adelaide jobs and a significant part of Australia’s plastics-processing capacity at risk, intensifying industry criticism of the Federal Government’s decision not to introduce a national packaging scheme during its current term.

The Federal Government has told packaging stakeholders that it will not introduce a new Commonwealth packaging scheme during its current term, as Environment Ministers prepare to meet in September.

Phantm has launched the next generation of its AI-enabled packaging data platform, designed to collect, verify and maintain packaging information across complex supply chains.