Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.
The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.
The product is available in a 170g pack size, only in Coles.
EXCLUSIVE: Who won the 2026 PIDA Awards, and what do this year's winners tell us about the future of packaging? PKN reveals the winners and looks beyond the trophies to identify the key trends emerging from this year's award-winning designs.
Zipform Packaging's David Kilpatrick has been named 2026 Industry Packaging Professional of the Year, recognising his technical innovation and leadership in fibre-based packaging.
Flavour Makers' Christopher Cester has been named Packaging Technologist of the Year, recognising a career built on technical innovation and commercialisation of world-first packaging formats.
