Close×

Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

Packaging News

Australian packaging innovator TomKat Global Solutions has signed an exclusive supply agreement with Thai Sekisui Foam and Sekisui Foam Australia, marking a major step in its expansion into Southeast Asia.

PKN EXCLUSIVE: Melbourne-based technology company Phantm has launched Phantm AI, an image-based tool designed to turn packaging visuals into structured data that helps FMCG brands identify cost and waste reduction opportunities. PKN speaks to Ed Whitehead, head of strategy at Phantm.

Currie Group has appointed Adam (Toddy) Todd as business development manager for NSW, further strengthening the company’s commitment to supporting customers across the region.