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Smith’s has launched its first baked potato chip in Australia, using an oven-baked method rather than traditional frying. It has 50 per cent less fat compared to Smith’s Crinkle Cut chips.

 

Due to the recipe and baking method, Smith’s Oven Baked chips have an extra crunch and texture for those looking for an alternative to potato chips with a ‘better-for-you’ option.

PepsiCo ANZ lead nutrition scientist and dietitian Vered Moses said the company was excited to launch the new range as more Australians have health front of mind.

“A recent study revealed that 53 per cent of Australians are increasingly looking for healthier options in indulgent food and drink categories such as chips,” said Moses.

“So, we wanted to create a product that catered to the needs of this consumer but still delivered on the great taste and quality that Smith’s is known for.

There are three flavours in the range – Sea Salt, Sour Cream & Chives, and Roast Chicken & Thyme – which are all available for RRP $3.49 at Coles, Woolworths and independent retailers.

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