Smirnoff has released a limited edition ready-to-drink flavour, Smirnoff Ice Lavender Lemonade, inspired by music festival and fashion trends.
The premix bottle features citrus flavouring and cloudy lavender colouring. Smirnoff marketing manager, Maddy Stockwell said the colour purple was having “a moment”.
“With the colour purple trending, we’re leaning into our lavender era with the launch of Smirnoff Lavender Lemonade.
“Smirnoff is popular at festivals, so when we saw the line-up of musicians and artists making their way to Aussie stages this year, we made an inspired new flavour,” said Stockwell.
Smirnoff Ice Lavender Lemonade combines triple-distilled Smirnoff vodka and lemonade layered with light lavender with a 4.5 per cent ABV, and is available at Dan Murphy’s and BWS nationwide.