Simply Wholesome Pantry, a venture by the former Keep it Cleaner Grocery team, has launched exclusively into Woolworths with a range of seven recipe bases.
Comprising of former Keep it Cleaner Grocery team members Tom Paton, Catherine Parker, and recently appointed Patrick Liston, along with Wholesome By Sarah founder Sarah Pound, Simply Wholesome Pantry aims to provide consumers with easy-to-use meal bases.
Co-founder and CEO Tom Paton said, “I have an enormous amount of confidence in how Simply Wholesome Pantry is going to perform. This is just the beginning as we bring a deep pipeline of products to market over the coming 12 months.”
The Simply Wholesome Pantry range features seven gluten-free, vegan-friendly, low-sugar, and low-fat recipe bases, including Butter Chicken, Thai Green Curry, Asian Stir Fry, Teriyaki, Mexican One Pot, Mediterranean One Pot, and Creamy One Pot.
The lineup aims to bridge the gap between health-conscious choices and the need for convenient meal solutions, with each recipe base is designed for versatility, allowing consumers to create a variety of dishes from a single product.
A selection of exclusive recipes is accessible through a QR code on the back of each recipe pack, which are available now at Woolworths in the health foods aisle.
