Wine company Vinomofo has produced a limited edition shiraz which helps those struggling with homelessness.
The ‘17 vintage McLaren Vale shiraz is part of the Homeless Grapes Project, whereby 100 per cent of the proceeds go directly to supporting Australia’s homeless population.
The shiraz has been made by chief winemaker at Penny’s Hill, Alexia Roberts.
Vinomofo’s Joint CEO and co-founder Andre Eikmeier said the face of homelessness in Australia is very different to what people assume.
“We need to get past our fear, our judgment, and understand that, but for circumstances, it could be us, or our families, our kids, our friends,” he said.
The Homeless Grapes Project ‘17 vintage shiraz will be available for purchase from 17 June at $20 per bottle, sold in a case of six.
With only 200 cases available, Vinomofo anticipates the wine will sell out within days of launch.