Non-alcoholic spirit Seedlip Australia has launched a new ready-to-drink range in time for Dry July.
The RTD range comes in three flavours, including Seedlip Grove 42 & Lemongrass Tonic, Seedlip Garden 108 & Cucumber Tonic, and Seedlip Spice 94 & Grapefruit Tonic.
Seedlip general manager Asia Pacific Adam Ballesty said the launch into the RTD format supported the growing trend for healthier lifestyles in a convenient way.
“Seedlip on the go means more opportunities to drink, whether it’s at a BBQ with friends, at a beach picnic or post Yoga class,” said Ballesty.
“Providing consumers with quality non-alcoholic options is key for us and we saw an opportunity to grow our offering without compromising the iconic Seedlip taste. The attractive price point we believe will bring new users into this already growing category.”
The Seedlip & Tonic cans are available to purchase online and in-store at Dan Murphy’s while Seedlip Spice 94 & Grapefruit Tonic will be available from July in Liquorland, Vintage Cellars and 1st Choice Liquor, and in BWS from August for RRP $18.99 (four-pack).
