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Ruffie Rustic Foods has launched a plant-based “Chicken-ie Schnitzel” to meet market demand from the growing number of Australians choosing to incorporate more vegetables and meat alternatives into their diet.

The classic chicken schnitty has been reimagined as 100 per cent plant-based, recreating the taste and texture of real meat without sacrificing the flavour Aussies know and love.

Patties Foods GM of marketing and innovation Anand Surujpal said it was about providing consumers with choice and classic flavours they love in a modern and convenient way.

The chicken-ie schnitzel comes in a ready-made, frozen meal complete with al dente penne in a pomodoro sauce of vine-ripened tomatoes, capsicum and zucchini.

“Whether you’re a vegan, vegetarian, flexitarian, or just simply wanting to try something new, Ruffie Rustic Foods is all about promoting a healthy, balanced lifestyle with an emphasis on progress not perfection,” Surujpal said.

Ruffie Rustic Food’s entire frozen range, including their other plant-based meal options such as the “Thai Green Chicken-ie Curry” is available in the freezer section of Woolworths, select independent grocers, and Petrol and convenience outlets nationwide for RRP $7.

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