• Red Bull White Peach Summer Edition. (Image: Supplied)
    Red Bull White Peach Summer Edition. (Image: Supplied)
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The Red Bull Summer Edition range is a seasonal addition to the brands regular portfolio and available for a limited time.
This year, Red Bull’s Summer Edition is White Peach, with a hint of citrus and floral notes.

The magenta 250ml slimline can is exclusively in 7-Eleven stores until its rollout to retailers nationally in October.

Red Bull Editions combine the “Wings” of Red Bull Energy Drink with different tastes, offering new flavour options for every palate and occasion. In Australia, the Red Bull Editions line also includes The Red Edition, The Tropical Edition, The Blue Edition, The Berry Edition, The Coconut Edition and The Winter Edition.

Packaging News

The Ellen MacArthur Foundation has released a new report today, calling on global businesses to accelerate collective action toward a circular economy for plastics, and address the systemic barriers that continue to fuel plastic pollution.

Avery Dennison has officially opened its new Avery Dennison Experience Lab (ADX) today in Melbourne – an innovation hub designed to accelerate the adoption of RFID and digital identification technologies across Australia and New Zealand. PKN was there.

Packaging machinery manufacturer Packserv won the Best Small Business Award at the 2025 Australian Manufacturing Awards, for its commitment to local manufacturing and investment in innovation.