Scottish whisky distillery, The Glendronach, is introducing new designs and creative direction – rolling out refreshed bottles, starting with the permanent range.
The Glendronach single malt is a unique combination of Highland spirit and Spanish flair, derived from the rare Pedro Ximénez and Oloroso casks from Andalucia in which the whisky is matured. The company aims to refresh its visual identity in a way that blends tradition and modern luxury, to bring its products to life.
The new creative direction incorporates a clean, pared-back packaging and an updated illustration of the bramble and rooks that surround the distillery – a contemporary homage to The Glendronach brand’s namesake; 'Valley of the Brambles' in Scots Gaelic.
The refreshed designs will be rolling out first across bottles in The Glendronach label’s permanent range, including its 12-Year-Old, 15-Year-Old, and 18-Year-Old Single Malts.
Over the next year, The Glendronach portfolio will also welcome a number of new releases including three Master’s Anthology expressions and ultra-premium 21, 30 and 40-Year-Old Single Malts.
The Glendronach master blender, Rachel Barries, said that the company was setting a standard to match the nature of the spirit with reimagined visuals.
“For me, The Glendronach is a surprise, a revelation and a flavour crescendo,” said Barries.
“At first taste, it has this amplification that’s so much richer than your expectations, and our philosophy is just that – to raise expectations in Single Malt by creating the most exceptional sherried whisky.”
The refreshed Glendronach core range will be available in Australia from late November at liquor stores nationwide, for RRP $129.99 for 12-Year-Old, $182 for 15-Year-Old and $300 for 18-Year-Old.
