Big Cut marks Proper Crisps first new product range since establishing roots in the Yarra Valley. Big Cut features thick cut kettle crisps, cooked for twice as long as a regular chip.
Made with golden unpeeled potatoes grown locally in Yarra Valley, and produced at Proper’s Victoria manufacturing facility, Proper Crisps says the new range cements the brands dedication to providing Australia a premium snacking experience.
Available in four flavours: Marlborough Sea Salt, Cracked Pepper & Sea Salt, Dill Pickle & Apple Cider Vinegar, and Smoked Paprika, the Big Cut crisps are unpeeled, sliced big and hand-cooked before being combined with the seasonings created from scratch and in-house.
Since its establishment in the Yarra Valley in 2022, Proper Crisps is now stocked in over 1,800 stores Australia wide, with growth goals to become the leader in the artisanal snack category. Proper also manufactures a premium authentic and hand-cooked tortilla chips range. The brand also uses certified home compostable packaging.
Proper Crisps Big Cut is now available at select IGA stores and specialty retailers nationwide. For RRP $6.50, 140g.
