Australian Vintage’s (AV) new wine brand, Poco Vino, has hit Australian shelves after its successful UK launch – ready to provide an on-the-go option for the warmer months.
Meaning ‘little wine’, Poco Vino is a fresh new format, with single serving bottles that are perfectly pocket-sized at 187ml, and able to stack for easy fridge or cellar storage.
Coming in six options – sauvignon blanc, pinot grigio, chardonnay, rosé, pinot noir and shiraz – each with their own lid colour branding, the company stated there is a Poco Vino for every moment or mood.
The new brand was initially announced during AVs FY25 interim financial report in February, with CEO Craig Garvin saying the format-based wine will create a new category in the wine industry. In an August update, the company stated positive uptake of new brands – Poco Vino and Lemsecco – in the UK, had increased its sales growth budgets to $15 million and $6 million. Early sales in the UK reportedly exceeded estimates four times.
Now, Australian consumers will be able to get their hands on the new range and experience it for themselves. Poco Vino is available at liquor retailers nationwide for RRP $7.00 per bottle.
