Kraft Heinz has commissioned a new study which reveals around a third of Australians are buying foods that are lacking in protein, coinciding with the launch of its new plant-based range Plant Proteinz.

The study titled Plant Proteinz Pulse of the Nation Report found more than a third of Aussies admitted to snacking or eating unhealthy foods, and a quarter ‘eating all day’ since the COVID-19 pandemic began. 

About half of the participants said they were looking after their wellbeing better than before, but around one in five Aussies had ‘no idea’ what plant protein was. 

The new Heinz Plant Proteinz range includes a variety of plant protein-based soups and was launched to help consumers who are considering eating less meat more plant-based meals.

“We’ve been listening to the increasing demand for plant protein and weren’t surprised to find that of those considering eating more plant protein-based meals, only 34 per cent think these can taste just as good as meals with meat,” said Simon Laroche, Kraft Heinz ANJ president.

“We’ve put the work into product development and ensuring the quality of ingredients with the new Plant Proteinz range as we’re aiming to bust that myth. 

“Our delicious and hearty soup range is not only giving Aussies a tasty alternative to meat-based meal options, each pouch also contains 15 grams of plant protein per serve.” 

The Plant Proteinz Pulse of the Nation report also found:

  • Those who are working full time are more likely to say they are looking after their wellbeing better than ever before (58 per cent) and/or have a better routine (56 per cent);
  • Around half of Aussies who participated in the survey would also consider joining the plant protein-based trend if it had a direct effect on helping to combat climate change (50 per cent) and would be better for animals (46 per cent); and
  • A third of people are already eating less meat and almost one in four Australians who we asked are considering reducing their meat intake in the future.

Heinz Plant Proteinz will be available nationally at Woolworths and select IGA stores for RRP $4.50.

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